How to prepare for a personal brand shoot beyond hair and makeup!
As a female entrepreneur, you know the balancing act of managing a business and a household isn’t for the faint of heart. You’re not just running a business—you’re shaping your legacy. One of the best ways to elevate your personal brand and showcase your unique story is through a professional brand photoshoot. But before stepping in front of the camera, there’s vital groundwork to lay.
I’m going to show you exactly how to get started!
1. Know Your Story
Your story is the foundation of your brand. It’s what creates connections, shows authenticity, and allows people to relate to you on an emotional level.
Identify Your Core Values: What principles guide your business and personal life?
Clarify Your “Why”: What inspired you to start your business? What keeps you going?
Recognize Your Strengths: What unique skills and experiences set you apart?
Your story not only shapes your brand identity but also becomes the thread that ties all your visuals and messaging together. A strong story helps clients see the real you—a badass female CEO making things happen.
2. Understand Your Audience
To connect authentically, you need to know who you’re speaking to. Your brand photos should resonate with your ideal client’s desires, needs, and challenges.
Define Your Ideal Client: What are their goals, pain points, and aspirations?
Conduct Market Research: Use surveys, social media polls, or one-on-one interviews to gather insights.
Knowing your audience ensures your visuals and messaging speak directly to them, making your brand feel personal and relatable.
3. Find Your Voice
Your brand voice is how you communicate consistently with your audience. It’s your personality shining through your messaging.
Define Your Tone: Will you be professional, candid, empowering, or playful? Find a tone that aligns with your values and feels authentic. This should be how you naturally speak but if you want to elevate yourself or add in different tones, be aware you still need to be authentic. Stick to your strengths and natural tone.
Core Messaging: Pinpoint what you want your audience to feel and take away from your content.
Authenticity is key. The more genuine you are, the easier it will be to connect with your audience.
4. Package Your Expertise
Before you step into your photoshoot, have a clear and concise offer that reflects your skills and strengths.
Design a Signature Offer: What service or product do you want to highlight? Be clear about the transformation you provide.
When your expertise is packaged confidently, your photos can reinforce your professionalism and value.
5. Bring Your Brand to Life. This where I come in!
Visuals are the first impression of your brand. They should align with your messaging and appeal to your ideal clients.
Pinterest Mood Board: Start curating a mood board to visualize your aesthetic preferences.
Brand Aesthetics: Decide on colors, logos, and design elements that reflect your personality and core values.
Plan Outfits and Locations: Choose wardrobe pieces and settings that align with the stories you want to tell.
Every element should work together to create a cohesive and memorable brand identity.
Bonus Tip: Plan the Stories You Want to Tell
Your photos should do more than look good—they should tell stories that resonate. Reflect on your content pillars and core values to determine the narratives you want to capture.
Some examples are:
Professional Stories: Showcase you in action—working, leading, creating.
Personal Stories: Share relatable moments of life as a mompreneur! Day to day life of being the best mama and building a thriving business.
Connection Stories: Highlight how you build relationships with clients or within your community.
Having a clear vision ensures your photos not only look stunning but also support your business goals.
Ready to Shine? Let’s Make It Happen!
Did you know that when you book a brand photoshoot with me I give you an in depth questionnaire to take a closer look at your current personal brand before we hop on a strategy call to discuss everything from your questionnaire to a mood board to the stories you want to share to market your business? This isn’t just about pretty photos are here. We’re getting personal.
Preparing for your brand photoshoot is about more than just looking good—it’s about telling your story, connecting with your audience, and showcasing your badass female CEO energy. Contact me to get started!